London, New York, Cairo, Abu Dhabi – January 31st, 2025: Award-winning film producer Shorouk El Attar, known for her work on Netflix’s “Unknown: The Lost Pyramid” and Discovery’s “Expedition Unknown”, joins Fabula TV’s prestigious Fabula Associates network, further solidifying its position as a leading force in documentary filmmaking.
El Attar, owner and founder of Cairo-based Yotta Productions, brings nearly 15 years of experience in the entertainment industry to Fabula. Her impressive portfolio spans a diverse range of genres, including the Egyptian hit talk show “Sahibet Alsaada”, the award-winning documentary “Voyage en Barberie”, the international game show “Ninja Warrior”, the Cannes-nominated feature film “Yomeddine”, and the Emmy-nominated Netflix documentary “Unknown: The Lost Pyramid”.
“I’m thrilled to be joining Fabula Associates,” says El Attar. “I’m passionate about creating impactful, culturally rich documentaries that resonate with global audiences, and I’m eager to collaborate with this talented team to bring more of these important stories to the screen.”
Navigating the Evolving Documentary Landscape
The Fabula Associates network was launched to address the evolving needs of the documentary industry, which faces increasing challenges in securing funding, reaching audiences, and navigating complex international co-productions. By bringing together experienced professionals from around the globe, Fabula provides a collaborative and cost-effective way to develop and produce compelling content.
“The documentary sector is undergoing a period of rapid transformation,” says Nigel Hetherington, Fabula & Past Preservers Co-founder. “Fabula Associates provides a unique platform for talented individuals like Shorouk to connect, collaborate, and create impactful documentaries that captivate audiences worldwide.”
A Global Network of Expertise
With the addition of Shorouk el Attar, the Fabula network now includes:
- Dominic Rees Roberts: Specialist factual producer and director, co-founder of Borderpoint Films, developing returnable science and history formats.
- Najat Rizk: Award-winning media executive, International Emmys juror, veteran executive producer of factual programming with a strong network in the Middle East.
- Neil Laird: Emmy and BAFTA nominated Executive Producer with a portfolio of history, archaeology, adventure, and science documentaries.
- Raz Cunningham: Documentary Production and Content Development for LEGO, NatGeo, Disney, DoDo Kids, AOL Travel, and PBS.
- Shorouk El Attar: Film Producer and Owner of Yotta Productions, with a focus on historical and cultural documentaries, international co-productions, and large-scale productions.
This diverse network, combined with Fabula’s consulting partnership with Andrew Lessner (former Warner Bros/Discovery and Emmy-winning Producer) and LE Co Productions, ensures access to a wealth of experience and creative vision.
Unparalleled Access to Top Talent
Fabula TV is the sister company of the casting agency, Past Preservers, giving Fabula Associates unparalleled access to hundreds of top experts and talents in fields such as archaeology, history, science, true crime, and journalism. This ensures that Fabula Associates can bring both compelling ideas and the right talent to every pitch meeting.
Contact:
Tony McMahon: tony.mcmahon@fabula-tv.com
Nigel Hetherington: nigel.hetherington@fabula-tv.com
